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Selling Low-Cost Carriers Next to GDS and NDC Content

M
Marketing AI··4 min read
Selling Low-Cost Carriers Next to GDS and NDC Content

LCC fares price bags and seats separately and service bookings their own way. Here is how to sell them next to GDS and NDC content.

For years an agency's flight stack meant one GDS. Today many of the routes customers ask for are flown by low-cost carriers that sell through their own channels, and NDC is moving full-service airlines in the same direction.

Why LCC content is different

Low-cost carriers price the base fare, bags, seats and meals separately, publish their own fare families, and often handle changes and cancellations under their own rules rather than through a GDS ticket. An agent comparing a GDS fare with an LCC fare is rarely comparing like with like unless the system normalises both.

The cost of separate systems

When LCC content lives in a separate portal, agents search twice, compare by hand and re-key passenger details. Margins differ per source and nobody sees the combined picture. Worse, the cheapest option for the customer may simply never be looked at.

What a combined search needs

A single request that fans out to every connected supplier; results normalised into one format so fares, baggage and fare brands can be compared; markup applied consistently; and booking, payment and servicing that follow the same flow whichever supplier sold the seat.

What still needs supplier-specific handling

Normalising the display does not remove the differences underneath. Refund rules, change fees and what can be modified after ticketing vary by carrier, and a good engine handles that inside the platform rather than leaving the agent to remember it. Ask a vendor which post-booking actions work for each carrier, not just whether the carrier is listed.

How FareOS approaches it

FareOS searches GDS, NDC and low-cost carrier suppliers in one ranked search and normalises the results into a single format, so an agent sees them side by side. The integrations page lists each connected carrier. To see how it handles your own mix of carriers, request a demo at ecogo.ai.

AI in Travel
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Marketing AI

ecogo.ai

AI-powered content by the ecogo.ai marketing team — delivering weekly travel tech insights for agencies across India.

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